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Monthly Archives: April 2010
Roman cities of the Middle East
Wandering among the impressive ruins of the great Roman cities of Palmyra or Jerash it is hard to imagine that this was the south-eastern extremity of the Roman empire. It’s a world away from the windswept isolation of Hadrian’s Wall … Continue reading
A stranger in need: the traveller’s dilemma of trust
You are approached by two backpackers. They tell you their story of misfortune. Robbed in the hostel, they now have no money and only their passports to get them home. What do you do? There are numerous stories of similar … Continue reading
Posted in Asia, Europe, France, Syria
16 Comments
Social media: does viral marketing miss the point?
“Social media is about reaching out to your customers. Thousands of them. All at once.” “Social media is like a cocktail party, where your message receives an instant massive global audience.” “Social media enables brands to connect with their consumers” … Continue reading
Posted in General
2 Comments