14 likely new PR buzz words for 2012

Stay-cation, day-cation, car-cation – when will we see the end of the urge to create these awful PR buzz words, created in an attempt to make the mundane seem a little more exciting?

Given that it’s highly unlikely that we’ll see this ridiculous trend finish anytime soon, I thought I’d take a sneaky look at the possible horrors that might appear in future press release and adverts. Here are a few ‘-cations’ that you shouldn’t be surprised to encounter:


Publi-cation – where every part of the trip is posted on your Facebook wall

Syndi-cation – a girly holiday

Allo-cation – a singles holiday for people who like to make many new friends

Medi-cation – a short post-event programme at the end of a doctors’ conference

Vindi-cation – a weekend break in the Scottish Western Isles

Domesti-cation – a special holiday for couples who enjoy a good argument

Notifi-cation – the opposite of the domesti-cation. This is a break where couples refrain from having a row for the duration of the holiday

Forni-cation – a holiday for people born with an extra pair of legs

Magnifi-cation – a break that’s guaranteed to have you singing its praises

Pacifi-cation – a holiday in Hawaii

Modifi-cation – a break for old men in slightly dodgy Parkas

Bifur-cation – a culinary break for the indecisive carnivore

Certifi-cation – a holiday for the insane

Vo-cation – an orienteering trip for Germans

Author Information

Freelance travel writer

11 Responses to “14 likely new PR buzz words for 2012”

  1. You forgot Californi-cation – a holiday to South East Asian bars where cover bands only play Red Hot Chili Peppers songs. And communi-cation, where you get to stay in a muddy field with hippies, complaining about globalisation whilst slowly dying of gout.

    May 2, 2012 at 1:52 pm
  2. Identifi-cation: a mystery tour.

    Indi-cation: a holiday that eschews the comforts of the package operator.

    Pontifi-cantion: a trip to the Vatican

    May 2, 2012 at 1:54 pm
    • Abi #

      Love it

      May 7, 2012 at 10:48 am
  3. “Vo-cation”… is it me or one needs to be Polish (or at least quarter Polish, in my case) to understand it? : )

    May 2, 2012 at 8:14 pm
    • Anna, it’s a poor play on the German word ‘wo’ meaning where

      May 3, 2012 at 8:44 am
  4. There’s also:

    Celeb-rification: Creating a cartoon-like image of yourself through plastic surgery…(see Cartoon-ification).

    Anything goes as long as it replaces ‘excited’. We are excited to announce, Brand x is excited to release.

    I’m so excited, I just can’t hide it, I’m about to loose control and I think I like it…

    May 3, 2012 at 8:56 am
  5. Alter-cation – for men of the cloth, after they’ve been on their pontifi-cation obviously

    Gentrifi-cation – posh kids roughing it in Dalston

    Misallo-cation – holidays just for single ladies you want to make lots of new friends

    Not sure about this one though:

    ‘Publi-cation – where every part of the trip is posted on your Facebook wall’

    Isn’t that just called a blogtrip? 😉

    May 3, 2012 at 5:54 pm
  6. Very clever Andy!

    How about this one?

    Identifi-cation – a holiday where people go to find themselves again


    May 3, 2012 at 8:37 pm
  7. Thanks for all the extra great suggestions – should expand the list to 30 now 🙂

    May 3, 2012 at 11:53 pm
  8. Hi Andy: enjoyed your play on words and as an educator you neglected to mention the highly abused word edu-cation — where some self-editing would definetely not go astray.

    May 13, 2012 at 12:06 am
  9. Well done, thoroughly enjoyed the play on words. 🙂

    May 31, 2012 at 8:25 pm