Comments on: Why this blog is a waste of time for travel brands

By: Andy Jarosz

Andy Jarosz — Sun, 15 Jul 2012 10:30:43 +0000

Thanks for the comments chaps (and the nice words too).
Jools, you make a good point about us all adding to a company/org’s marketing, whatever our intentions and whatever their knowledge of us doing so. Yet I can’t help but see a big difference in the reliability of that output when I place any article (or even tweet) into context against how/why/on what terms the writer has gone to a place or tried a product.
As for Google, as John and Mark suggest they are not the absolute judge of what is worth reading or trusting when we’re looking for information online. Will they still be the no.1 in 10 years time? I suspect that the world of search will look very different in the near future…

By: Jools Stone

Jools Stone — Fri, 29 Jun 2012 16:14:24 +0000

Nice bit of reverse psychology here Andy, I like it, clever, clever. White horse n all that
Arguably though whenever you write about any place, you are actively contributing to its marketing, whether you mean to or not and – more to the point – forming opinions among your readers, inc the likes of me, as I’m sure you know.

By: John

John — Fri, 29 Jun 2012 11:08:36 +0000

Stuart,
I agree with your description of Andy and then some! You are correct about Google also. They built up a search engine based on backlinks. This was before webmasters knew the reason for the Google results being better than the competition. Then it was gamed. Every site added pages of useless links that were no use to the site visitors but were part of link exchanges. I think the original reason for Facebook ‘Likes’ was to record genuine votes of appreciation. Is that the case now? Same with Google plus. The so called ‘worth’ of material uploaded to the internet is now measured by all of these means, plus the number of comments received. I think Google have the means at their disposal to record how long a person spends viewing a page in relation to the amount of material on that page. That could be a valuable metric. If they do use this measure, then the last thing they should do is publish the fact that they use it. They already say that webmasters and bloggers should concentrate on producing useful, interesting content.
For alternatives to Google take a look at DuckDuckGo.

Andy,
Your approach to 501places is what makes it so readable. Most of the time it doesn’t provide me with information on planning a trip, but when you do cover trip advice it is of an excellent quality. This is in contrast to a post I read this week, I won’t mention names, but it is one of the Top 10 most widely read blogs. It is an article on ‘green cities’ and it includes the geothermal powered Reykjavik, hydrogen buses etc. Then goes on to say you can fly there cheaply from the UK. Why would someone who cares about being green fly to Iceland just to see hydrogen powered buses?
It includes a link to the blog sponsor, an affiliate coupon site. This marketing is frowned upon by affiliate companies because there is no coupon, just an affiliate link that looks as if it might be a link to a coupon code. The company the link suggests doesn’t even offer flights to Iceland! Are we going to see more of these sponsored posts on other blogs?

By: Mark Pawlak

Mark Pawlak — Thu, 28 Jun 2012 05:40:22 +0000

Andy,

What they want is reach. It may sound personal, but as you know it’s also about your social media influence. The fact they come to your door is a good thing. The fact that you can close it when it suits, a luxury earned.

And while we are on the G thing the idea to reward good content is also good thing, but when it gives you multiple returns for the same supplier in the top 10, it’s clearly gone awry.

Dare I say it, Bing is far more balanced in this sense.

Best wishes,

By: Andy Jarosz

Andy Jarosz — Wed, 27 Jun 2012 15:51:45 +0000

A sleuth of pandas indeed. And then a gaggle of Penguins to follow, no doubt. An alternative to Google that efficiently ranks sites on quality would indeed see a major shake-up, in both the blogging world and your own world of online travel companies. Until then, there will be a pursuit of short-term but relatively meaningless targets that will keep sanity at bay.
And thank you for your nice words Stuart.

By: Stuart

Stuart — Wed, 27 Jun 2012 12:43:29 +0000

Not sure I agree with the title Andy. This blog shows, part from your rather excellent writing style, humour, and eye for a tale, that you have integrity. Funny old word that. Much underrated I find.

The sooner the Google geeks devalues crappy links the better. They say they do but Panda only really touched the surface. There is no group noun for a collection of Pandas so let’s make one up.

I would like Google to rain down on shite link-baited sites a *Sleuth of Pandas*. I would like Google to get Medieval (think Pulp Fiction) on them. I would like quality writing, photography, design, uesefulness and video to rise to the top. Sod links being so important with the al-gory-thm. Let’s have quality. Off course this is just an opinion.

Big picture what’s really needed is an alternative to Google. I feel that’s a way off though.

By the way what is the going rate for a link. Anyone know? Genuinely interested

By: Andy Jarosz

Andy Jarosz — Wed, 27 Jun 2012 10:10:40 +0000

Agreed. I would have thought it was standard practice to screen the people on whom you plan to spend your/ your clients’ money…

By: Jeremy Head

Jeremy Head — Wed, 27 Jun 2012 09:38:13 +0000

Indeed. I got a recent email from a very well known PR co the other day ‘reaching out’ to me as ‘one of the UK’s top travel bloggers’. Except of course I’m not a travel blogger. My blog is about travel writing. But you wouldn’t expect a PR co to actually read your blog before sending you that press release or blog trip invite would you?!