Comments on: Another airport rebranding? The case for London Birmingham airport https://www.501places.com/2010/07/another-airport-rebranding-the-case-for-london-birmingham-airport/ Sharing the world with you Wed, 11 May 2011 10:41:03 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Andy Jarosz https://www.501places.com/2010/07/another-airport-rebranding-the-case-for-london-birmingham-airport/#comment-11839 Andy Jarosz Thu, 22 Jul 2010 16:23:20 +0000 https://www.501places.com/?p=3335#comment-11839 Thanks for the comments gentlemen. Don't worry James, I'd no sooner have London Birmingham airport than any of the other ridiculous examples listed. As everyone has pointed out, BHX is one of the only UK airports that is actually on one of the high speed lines. We really do need better rail to air connections, yet it seems like the LHR rail link is going to face the axe. Not good. Re: Manchester airport, I've enjoyed its convenience from other northern cities (could go direct from Leeds and from Durham when we lived there). Since we've moved south, it's much less convenient to get to, requiring changes in strange places such as Wilmslow or Stockport to reach it (it's a dead end line, so no through trains if I remember rightly). Integrated transport in the UK is a long way off.... Thanks for the comments gentlemen. Don’t worry James, I’d no sooner have London Birmingham airport than any of the other ridiculous examples listed. As everyone has pointed out, BHX is one of the only UK airports that is actually on one of the high speed lines. We really do need better rail to air connections, yet it seems like the LHR rail link is going to face the axe. Not good.

Re: Manchester airport, I’ve enjoyed its convenience from other northern cities (could go direct from Leeds and from Durham when we lived there). Since we’ve moved south, it’s much less convenient to get to, requiring changes in strange places such as Wilmslow or Stockport to reach it (it’s a dead end line, so no through trains if I remember rightly).

Integrated transport in the UK is a long way off….

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By: David Whitley (Australiaflightbargains.com) https://www.501places.com/2010/07/another-airport-rebranding-the-case-for-london-birmingham-airport/#comment-11816 David Whitley (Australiaflightbargains.com) Thu, 22 Jul 2010 10:08:11 +0000 https://www.501places.com/?p=3335#comment-11816 Matthew - you're wrong on Manchester airport. I get a direct train there from Sheffield. Northern Trains often uses Manchester Airport as the terminus rather than Manchester Piccadilly, so I suspect you can get direct trains to the airport from the likes of Leeds, York, Newcastle, Hull and Liverpool as well. I totally agree with your frustrations on the airport connections though. I've used Exeter rather than one of the London airports before, which is absolutely absurd, but made very little difference in terms of time getting there. The airports need to be integrated properly in the national rail network - not left to hang out on a limb like black sheep that no-one wants anything to do with. Build lines THROUGH the airport stations, not orphan branches going to them. Matthew – you’re wrong on Manchester airport. I get a direct train there from Sheffield. Northern Trains often uses Manchester Airport as the terminus rather than Manchester Piccadilly, so I suspect you can get direct trains to the airport from the likes of Leeds, York, Newcastle, Hull and Liverpool as well.

I totally agree with your frustrations on the airport connections though. I’ve used Exeter rather than one of the London airports before, which is absolutely absurd, but made very little difference in terms of time getting there. The airports need to be integrated properly in the national rail network – not left to hang out on a limb like black sheep that no-one wants anything to do with. Build lines THROUGH the airport stations, not orphan branches going to them.

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By: James Brennan https://www.501places.com/2010/07/another-airport-rebranding-the-case-for-london-birmingham-airport/#comment-11815 James Brennan Thu, 22 Jul 2010 10:06:45 +0000 https://www.501places.com/?p=3335#comment-11815 Perhaps BHX could continue to work its proximity to the capital into its marketing strategy, but it should never, ever, incorporate the world London into its name. True, Birmingham has great transport links, facilities and infrastructure. In fact, it's a great city in its own right. It's doing all it can to promote itself in a positive light, but after years - centuries - of bad press (mainly from London) its hardly surprising that the vast majority of people just will not listen. I enjoyed your piece and the points you raise are all valid, it's a great alternative to the London airports. But while calling the airport London Birmingham might please those who revel in a homogenized, identikit world, with a Starbucks on every corner, it would frankly be an insult to the 1m-strong population of the city of Birmingham, and a sad day for Britain. But I think you know that anyway... Perhaps BHX could continue to work its proximity to the capital into its marketing strategy, but it should never, ever, incorporate the world London into its name.

True, Birmingham has great transport links, facilities and infrastructure. In fact, it’s a great city in its own right. It’s doing all it can to promote itself in a positive light, but after years – centuries – of bad press (mainly from London) its hardly surprising that the vast majority of people just will not listen.

I enjoyed your piece and the points you raise are all valid, it’s a great alternative to the London airports. But while calling the airport London Birmingham might please those who revel in a homogenized, identikit world, with a Starbucks on every corner, it would frankly be an insult to the 1m-strong population of the city of Birmingham, and a sad day for Britain. But I think you know that anyway…

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By: David Whitley (Australiaflightbargains.com) https://www.501places.com/2010/07/another-airport-rebranding-the-case-for-london-birmingham-airport/#comment-11813 David Whitley (Australiaflightbargains.com) Thu, 22 Jul 2010 09:56:24 +0000 https://www.501places.com/?p=3335#comment-11813 Not the worst suggestion, as you say. But if there's one untapped market that regional airports such as Birmingham, Glasgow - and, particularly, Manchester - it's the transit market wanting cheap budget airline flights to Europe. A classic example is a guide piece I recently wrote about Lisbon for a newspaper in Australia. No airlines do a one stop flight to Lisbon from Sydney, so you're best off getting to a major European hub, then buying a budget airline flight. The obvious choice - whether it's flying from Australia, Asia, the US or the Middle East, is to fly into London. Except most long haul flights land at Heathrow, and most budget flights go from Stansted, Luton or Gatwick - which are a pig to get to if you've just had 24 hours on a plane. In the end, my advice was to get a one-stop flight with Emirates, Etihad, Qatar Airways or Singapore Airlines to Manchester, then switch to the BMIBaby flight to Lisbon. Because the long haul flights and budget short-hop flights go from the same airport, it's far less hassle, less time consuming (and arguably less costly when you factor in the price of getting across London to one of the 'London' airports that is actually nowhere near London). Savvy travellers from these long-haul destinations will soon start cottoning on to this - if you want to get to Continental Europe on the cheap and relatively stress-free, you're better off avoiding London and using Brum, Manchester or Glasgow as your hub. And, from this perspective, confusing the issue by putting London in front of the airport name isn't a good idea. Not the worst suggestion, as you say. But if there’s one untapped market that regional airports such as Birmingham, Glasgow – and, particularly, Manchester – it’s the transit market wanting cheap budget airline flights to Europe.

A classic example is a guide piece I recently wrote about Lisbon for a newspaper in Australia. No airlines do a one stop flight to Lisbon from Sydney, so you’re best off getting to a major European hub, then buying a budget airline flight. The obvious choice – whether it’s flying from Australia, Asia, the US or the Middle East, is to fly into London.

Except most long haul flights land at Heathrow, and most budget flights go from Stansted, Luton or Gatwick – which are a pig to get to if you’ve just had 24 hours on a plane. In the end, my advice was to get a one-stop flight with Emirates, Etihad, Qatar Airways or Singapore Airlines to Manchester, then switch to the BMIBaby flight to Lisbon.

Because the long haul flights and budget short-hop flights go from the same airport, it’s far less hassle, less time consuming (and arguably less costly when you factor in the price of getting across London to one of the ‘London’ airports that is actually nowhere near London).

Savvy travellers from these long-haul destinations will soon start cottoning on to this – if you want to get to Continental Europe on the cheap and relatively stress-free, you’re better off avoiding London and using Brum, Manchester or Glasgow as your hub. And, from this perspective, confusing the issue by putting London in front of the airport name isn’t a good idea.

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By: Matthew Teller https://www.501places.com/2010/07/another-airport-rebranding-the-case-for-london-birmingham-airport/#comment-11811 Matthew Teller Thu, 22 Jul 2010 09:37:28 +0000 https://www.501places.com/?p=3335#comment-11811 Nice article, Andy. I use BHX all the time; it's is a real boon to me - most of all because I believe I'm right in saying that it is the only airport in Britain that is directly bound into the intercity rail network (Manchester Airport has trains, but I think only local services from Crewe and Manchester city centre...). Taking a train from your local town to the nearest international airport is completely normal, standard practice in virtually every country in Western Europe - but not in Britain, where we have the ridiculous spectacle of the Heathrow Express (the world's most expensive train, on cost-per-mile), the Gatwick Express and the Stansted Express - all of them one-trick ponies, shuttling back and forth into central London only. Local trains do exist, but they're not exactly useful. Leicester to Stansted Airport? A distance of 95 miles, covered in 2 and a half hours on a crawling local train: you could virtually cycle it quicker. Oxford to Heathrow? 45 miles - but the only direct service is a bus. Canterbury to Gatwick? 66 miles - but the only option by train is to change at London St Pancras. Journey time: 2 hours. This is barking mad. Your suggestion is not so nutty, you know: Journey time by train Birmingham International to London Euston: 1hr 14mins. Journey time by tube Heathrow Terminals 1-2-3 to London Euston: 1hr 8mins. And as for the customer experience at BHX, as compared with LHR - well, there is no comparison. I'm sticking with Brum! Nice article, Andy. I use BHX all the time; it’s is a real boon to me – most of all because I believe I’m right in saying that it is the only airport in Britain that is directly bound into the intercity rail network (Manchester Airport has trains, but I think only local services from Crewe and Manchester city centre…).

Taking a train from your local town to the nearest international airport is completely normal, standard practice in virtually every country in Western Europe – but not in Britain, where we have the ridiculous spectacle of the Heathrow Express (the world’s most expensive train, on cost-per-mile), the Gatwick Express and the Stansted Express – all of them one-trick ponies, shuttling back and forth into central London only. Local trains do exist, but they’re not exactly useful. Leicester to Stansted Airport? A distance of 95 miles, covered in 2 and a half hours on a crawling local train: you could virtually cycle it quicker. Oxford to Heathrow? 45 miles – but the only direct service is a bus. Canterbury to Gatwick? 66 miles – but the only option by train is to change at London St Pancras. Journey time: 2 hours. This is barking mad.

Your suggestion is not so nutty, you know:

Journey time by train Birmingham International to London Euston: 1hr 14mins.
Journey time by tube Heathrow Terminals 1-2-3 to London Euston: 1hr 8mins.

And as for the customer experience at BHX, as compared with LHR – well, there is no comparison. I’m sticking with Brum!

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