Don’t believe what you read (even if it’s packaged as ‘news’)
Posted in General on August 6th, 2010 by Andy Jarosz – 4 Comments
Yesterday morning the online world was abuzz with a breaking news story about an air crash in Zimbabwe. We were reliably informed, by Sky News and BBC among others, that there had been an ‘accident’ involving a flight from London that had crashed while trying to land at Harare International Airport. Every major news channel carried coverage of this story with some suggesting it was a drill while others confirming that an accident had taken place, quoting an official statement from the head of Zimbabwe’s civil aviation authority. We had news of casualties (some) and fatalities (none), although in his statement he told the world that he could not give any details at the time.
The ‘accident’ did indeed turn out to be a drill, and the head of the Zimbabwe CAA David Chawota admitted that he had deliberately kept journalists, other airlines and quite possibly some emergency services in the dark to see how they would respond in a ‘real’ situation. “All our systems worked perfectly” he said with a satisfaction that was probably not shared by anyone who had a friend or relative due to land in Harare yesterday morning.
The decision to fool everyone that this was indeed a real incident has attracted much criticism, and quite rightly so. Having worked in crisis management for some years and conducted such drills albeit on a much smaller scale, it is very clear that an initial priority in planning must be to avoid any misunderstanding that will lead to unnecessary distress and anxiety.
But there were other lessons that came out of this exercise that shed some light on how news of major incidents is now spread around the world in an instant. For example, the news story was flying around Twitter at an alarming rate. In the middle of the confusion the term Harare was being posted around 100 times a minute. Most users were resending the press statements from BBC or Sky, with a few adding their own comments and a few well placed idiotic and offensive remarks thrown into the mix. There was effectively a news vacuum coming from Harare and people were only too eager to fill it with speculation and rumour.
Did the major news channels play a complicit part in this feeding frenzy by adding more ‘breaking news’ messages into the Twittersphere to satisfy the craving of the masses for more updates? It would be interesting to hear from one of the major channels as to their policy for managing their Twitter accounts during such a news ‘stand-off’. What was apparent was that when the truth was confirmed about the exercise after 90 minutes of confusion, people still continued to re-send earlier messages suggesting the crash was real for some time. The rumour lived on well beyond the official ‘all clear’.
So what lessons emerge from this debacle? For airlines, misleading the public in this way is indefensible. For major news channels, as they are under an ever increasing pressure to report on stories when they have limited news, these mistakes are going to happen. The need for scrunity of facts is more important than ever, and being first is not always being the best, as this incident illustrates.
And what about us, the online public: do we have a responsibility too? In a post yesterday that every blogger and tweeter should read, David Whitley points out that as publishers we are all legally liable for the words we write and re-send; if the original writer has been libellous, then those who circulate that message may not be as immune as they think. And it goes beyond our own legal liabilities; there’s a matter of personal credibility and responsibility too. It’s so easy to resend other people’s words on a whim, often without even reading them. I suspect many people retweet based on the originator of the message and their wish to be associated with that person, rather than the message itself. A potentially risky approach.
The internet and the world of social media has created hundreds of millions of publishers. Just because we don’t all have the training and knowledge of those who call themselves publishers doesn’t make us any less liable for the words we put online, wherever they came from. The Zimbabwe air crash hoax showed us how easily a false message can spread. It should remind each and every one of us that just because others have said it, whoever they are, doesn’t mean we should believe it. And if we don’t believe it, should we really be spreading that message to the world?

























